Even small firms invest enormous resources in building their brand.  It need not be costly media advertising.  Everything a firm does to create a reputation and a unique perception in the marketplace constitutes brand building effort.  Brands are strategic assets.  They have to be nurtured and monitored carefully.

BrandEQTM is our comprehensive brand health measurement system.   BrandEQTM is used to assess and track brand equity.  It incorporates customer engagement with the brand and social media effects on your brand.  It is implemented using our C2MetrixTM platform.

Your Issues
  • Understand how customers and non-customers perceive your brand relative to competing brands
  • Be able to track your brand’s performance on key attributes over time
  • Need to understand differences in brand equity across segments or markets
  • Be able to assess the brand experience against the brand promise
  • Need to understand drivers of brand equity and overall brand health

Our Solution
  • BrandEQTM is our brand equity model, which incorporates the cognitive, affective/emotional and behavioural (CAB) dimensions
  • BrandEQTM produces
    • A dashboard consisting of the CAB dimensions.  It will detail brand’s strengths and weaknesses on perceptual and performance metrics (KPIs)
    • You can drill-down and understand differences across segments and markets.
    • Brand equity drivers and competitive strengths/weaknesses will be highlighted.

Highlights of BrandEQTM

Insightful   Comprehensive   Effective
  • Compare across segments, markets
  • Compare with competitors
  • Understand key drivers of brand health
  
  • Multidimensional model
  • Incorporates cognitive, affective and behavioral dimensions
  • Consider brand's ability to deliver on promise as well customer engagement with brand
  
  • Affordable to any size business
  • Customizable questions
  • Ease of implementation leveraging our C2MetrixTM platform.