Focus
CeQuotia Consulting strives to help organizations become more profitable by becoming more responsive to their customers. We offer a suite of solutions and custom consulting. Our primary focus areas are customer experience management and brand management, which we see as two sides of a coin. We can also develop metrics that allow businesses to stay on top of their performance. We can also provide custom market research as well as strategic or tactical planning

Philosophy
CeQuotia Consulting’s goal is to help businesses achieve superior performance by implementing customer-centric strategies. We believe that incorporating the voice of customer and creating a business where processes and products serve the customer are key to success in today’s globally competitive economy. 

Too often companies invest in technologies, such as CRM, or spend lavishly on marketing communications without ensuring that their products, processes and people are customer-friendly. In today’s highly competitive global environment, businesses that better understand customer needs and market trends and respond to such intelligence will be the winners. We aim to help companies create brands and experiences with a customer focus.

Founder
CeQuotia Consulting was founded by Ramesh Venkat, who has several years of consulting and coaching experience. He previously ran an Internet Consulting firm called W3Strategy. He is the author of a leading book on Internet Marketing and has published extensively on customer satisfaction and customer experience. He is currently writing a book on customer-centricity. Ramesh is an Associate Professor in the Sobey School of Business, one of the top-ranked business schools in Canada. Ramesh has an MBA degree from Simon Fraser University and a Ph.D. in Marketing from the University of British Columbia.

Team
Our team consists of highly talented MBAs as well as an IT specialist who heads our IT solution development. Our team has a wealth of experience in customer experience optimization, customer satisfaction research, market research, quality implementation, change management, business process mapping and IT solution development.

CeQuotia Structure and Location
We are incorporated with headquarters in Halifax, Nova Scotia.